First of all, thanks to Ross Enamait for posting this on his blog (he provided everything behind this post, other than my Cutting&Pasting and typing. Blatant rip off).
To get some interaction I'd love it if in the comments you posted your favorite line in this commercial. There are some good ones. Mine coincides with Ross Enamait's:
"Passion has a funny way of trumping logic"
Coach Nack
PS almost forgot, I frequently find myself watching commercials today thinking "who sings that song?". Well the music in this one I am very familiar with: Explosions in the Sky. Check 'em out.